🚧 The Challenge: A Video That Hadn’t Been Touched Since the 1980s

When Conrail approached From Start to Film, they had an urgent need: their hiring video hadn’t been updated in over 40 years. In that time, the railroad industry — and the expectations of new hires — had changed dramatically.

They were looking for three things:

• A video that would engage and inform potential new conductor hires

• A realistic look at the benefits and lifestyle of working on the railroad

• A complete replacement for their outdated 1980s recruitment material

They also wanted to spotlight real employees who had spent decades at Conrail, sharing their experiences in their own words. This video would be shown at hiring sessions and needed to feel authentic, not scripted or promotional.

🎬 Our Solution: Interviews That Hit Home

As a trusted production partner with prior experience working with Conrail, our team was ready to deliver. We specialize in creating interview-based content — especially with people who don’t spend their lives in front of a camera.

Our Process:

• We reviewed the old video to identify what needed to change

• Collaborated with Conrail’s HR team to develop interview questions that addressed job roles, work-life balance, and employee benefits

• Filmed on-site at a working rail yard, capturing B-roll and interviews with engineers and conductors — many of whom had over 20 years of experience

The tone was honest and straightforward. Our aim was to show the reality of working on the railroad, not sugarcoat it — and that authenticity shines through in every frame.

🎧 On the Tracks: Real Challenges, Real Solutions

Filming in a live train yard isn’t easy. Locomotives were constantly moving, and sound was a constant challenge. Our crew adapted on the fly, using strategic positioning, directional microphones, and efficient scheduling to capture clean, professional-quality audio and video without disrupting operations.

⏱️ Timeline & Delivery

• Filming: 2 weeks on location

• Editing: 3 weeks, including revisions and feedback cycles

• Final Deliverable: A polished video optimized for digital playback during hiring sessions

✅ The Outcome: A Recruitment Video That Works

The finished video exceeded expectations. It was very well received internally, with strong praise from Conrail leadership — including their CEO.

Since the new video was rolled out, hiring numbers have increased, and attendees at recruitment sessions are engaging more fully with the content.

The video not only tells Conrail’s story — it builds trust with future employees from day one.